The Innovative Safety Group is made up of multiple brands which have a well known reputation for creating innovative safety products. ISG have a vast experience in product development including working within the equestrian & mobility sectors.

Our portfolio of brands includes the well known Gizapaw, HackCAM LED Horse Whips and Gizahand brands.

Mission Statement

Our aim is to provide affordable safety products that have been designed with innovative features, specifically added to improve the consumers life.

“For me as an inventor it gives me great satisfaction in knowing that another product from the Innovative Safety Group that I have designed and invented will improve the life of the consumer”
David Daly – Managing Director


ISG’s brand, Gizahand have developed a range of innovative safety products, designed specifically to enrich the lives of those with restricted mobility.

The current product range includes the Illuminated White Cane, Smart walking frames & the LED whip.

Click here for more information on our illuminated Long White Cane.


HackCAM’s High Vis range features our UGlow Exercise Sheet, tabards, tail sleeves, as well as a wide range of accessories. ISG’s HackCAM brand has won the Highly Commended Safety & Security Award at the British Equestrian Trade Association (BETA) International Innovation awards multiple times in 2016, 2017 & 2018.

Our moto at HackCAM is to “Be Seen, Be Safe”, which is exactly why all of our high Viz is affordable without compromising on quality.

Click here to view our Gizahand LED Horse Whip